Let us suppose that some giant pharmaceutical company out there has invested many years of research into developing a pill that would make you feel better. With a single dose you would begin to feel yourself growing calmer. Like magic, all the unimportant little worries and insecurities in your life would simply fade away.
You can feel yourself thinking clearer, you sleep better at night and find you’re thinking more about important things. The human mind is the most amazing device in the universe; it is a super computer inside your head. It will hold enough information to fill 10,000 hard drives, but it is far from perfect. Primarily because, while a mechanical computer can perform dozens of functions all at once, your conscious computer brain can only do one or two low-grade functions at a time.
Like a guitar amplifier, you can only plug in one or two guitars; after that, no matter how good the musicians play, what comes out becomes a jumble of noise. We have only our eyes and our ears to help us navigate through the world and when they become overloaded such as in an auto accident, we only remember tiny bits and fragments of information and not the event as a whole.
Then there is that other person who’s living with you, inside your head. Your subconscious is a whole different mind living in the back room of your brain and it operates independently, working the night shift, once you’ve gone to sleep. It creates your dreams and it re-fights your battles, back from when you were six or twelve or twenty. Your old girlfriends or boyfriends live in there along with your mom and your dad, your Aunt Martha and the crossing guard from your elementary school.
In your subconscious ocean liners can chase you down the street, but you can lose them at the corner. You can have conversations with Albert Einstein, Louis Pasteur or even Babe Ruth. Anything is possible, but like that treadmill you bought which is now covered with dirty laundry, it can’t be of much use if it’s cluttered up with debris. So the scientists at the pharmaceutical company had to try to come up with a drug which could turn down that noise in your life which was making it so hard for you to relax. How, they wondered, could they eliminate all those pointless thoughts? If only they could come up with a drug to make you stop worrying about being too fat, or too bald, too poor, or too ugly. Some sort of compound to make you stop worrying all the time about whether you were pretty enough or if women still find you attractive.
But how, oh how, could they design a compound eliminating most of your worries and fears, while still allowing you to be able to drive and to hold down a job? Finally, a discovery was made by a junior research chemist working alone in the lab late one night. “All that is necessary to create such a drug is to duplicate the scenario of a person living without a television set.” Once news of his research reached the marketing department of this pharmaceutical company, they promptly cancelled the program.
It was years ago, back in 1939; William L. Shirer was a CBS radio correspondent living and working in Berlin. As a member of the media himself, he was well aware of Nazi censorship and propagandizing of the international news. Every six weeks, Shirer had to travel to London to meet with his boss Edward R. Morrow. Every time Shirer returned to London, he was shocked by how much of the Nazi propaganda he had absorbed and accepted, through the osmosis of full immersion.
Of course a marketing department would cancel such a program; their livelihoods depend on making you unhappy. All marketing departments depend on making you unhappy. You need to spray your pillows with some sort of chemicals because they smell funny. Of course, you could take the pillows outside and let them air in the sun for a while accomplishing the same thing. You could do that, but it would require thought. You can buy products for hands-free toilet cleaning, or air fresheners to cover odors, but why? Why does your house have odors in the first place?
Maybe your house stinks and then again, maybe it doesn’t, but someone keeps telling you it does. Back during the Reagan administration the rules were relaxed and pharmaceutical companies were allowed to market their wares on television — direct to consumer. Do you have trouble sleeping at night? Do you find yourself tired during the day? If so, you’re an average middle-aged person, it’s not an ailment, it is just life. I remember it was just a few years back: a guy sitting in his bass boat fishing; he looks at the camera, “You know, not long ago, I only dreamed about fishing but with a home equity loan from Country Wide Mortgage I made my dreams come true.”
Helping Responsible Homeowners
The housing market suffered a dramatic collapse caused by irresponsible lenders who tricked buyers into signing subprime loans and in some cases irresponsible homeowners who took out loans they knew they could not afford. To address this crisis, President Obama and his Administration have taken a broad set of actions to stabilize the housing market and help responsible American homeowners.
The irresponsible lenders got bailed out, but the administration’s concern is only for “responsible” homeowners. Meaning, they’re under no obligation to help you if you fell for the unscrupulous advertising which went on 24 hours a day for several years.
This is advertising informing you that you have a problem which can only be fixed with money. That’s all they really want is your money and when Capitalism is unregulated, it’s easier than taking candy from a baby. AT&T closes their books on the 25th of each month, you know why? So if you pay your bill on the 30th it’s late and they can charge you fractional interest. They could close their books on the 30th as was common for decades, but they know when you get paid and they make more money this way.
The corporate media offer fantasy contests, crime dramas, hot guys and scantily dressed girls and all they ask in return is for you to plug into their matrix. In exchange for low-grade entertainment, you allow them full access to that wonderful brain of yours for ten minutes of every hour. In four hours of television you give your mind over to corporate America’s messaging for forty minutes a night. Just imagine the messaging from watching four hours of Fox News or CNN, MSNBC or god help us C-Spin, “A Public Service of Cable and Satellite providers,” you believe that, don’t you?
Success is the important thing. Propaganda is not a matter for average minds, but rather a matter for practitioners. It is not supposed to be lovely or theoretically correct. I do not care if I give wonderful, aesthetically elegant speeches, or speak so that women cry. The point of a political speech is to persuade people of what we think right. I speak differently in the provinces than I do in Berlin, and when I speak in Bayreuth, I say different things than I say in the Pharus Hall. That is a matter of practice, not of theory. We do not want to be a movement of a few straw brains, but rather a movement that can conquer the broad masses. Propaganda should be popular, not intellectually pleasing. It is not the task of propaganda to discover intellectual truths. ~ Joseph Goebbels
About the Author: David Glenn Cox is a senior staff writer for TLR and an award winning author and musician; he is the author of the novel, “The Servants of Pilate”.